A business leader gets a BI tool - Tableau, Power BI, something that cost a lot in a procurement meeting and now lives on fourteen people's desktops, opened twice a month. The pitch was clean: unified reporting, real-time visibility, data-driven decisions. Everyone clapped. Six months in, someone asks a question that matters - revenue by region, broken down by product line, filtered to Q3 - and the answer is "we'd have to pull that manually." Or worse: "the numbers don't match between those two reports and we're not sure why."
That's not a dashboard problem or a BI-tool problem. It's a data infrastructure problem - because nobody fixed the foundation before building the reporting on top of it. And now your AI vendor is promising transformative insights from data that lives in 47 spreadsheets, 3 databases, and someone's email inbox. The gap between "we have data" and "we can do something with this data" is almost entirely an engineering problem. We fix it.