SaaS products face an adoption problem that no onboarding flow fixes: the context switch. If using your product requires users to leave the tool they're already working in, you've added friction at exactly the moment the product should be delivering value.
MGR 360 had built a platform for IT managers - the people responsible for keeping networks, devices, and teams running. Their users already lived in Teams. The opportunity was to bring MGR 360's capabilities into Teams rather than asking IT managers to maintain yet another tab, yet another login, yet another mental context. The technical challenge was real: building a production-quality Teams app integration that feels native, not bolted on.