Construction scheduling has a technology adoption problem. Software built for construction is often built by people who've never been on a job site - and field crews know it within five minutes of using it. The result is expensive software nobody actually uses, and foremen who go back to whiteboards and phone calls because at least those work.
MAS HVAC needed a platform that could handle the actual complexity of HVAC contractor scheduling - crews, equipment, job sites, subcontractors, and the constant realities of field work - in a way that field teams would actually adopt. That's not a user interface problem. It's a product understanding problem.