User Research

Critical insights powered by sophisticated data

We’re big fans of user research here at Inventive. And for good reason. 

User research gives you insights into customers’ behavioral changes over time , and the ability to make informed design (and business) decisions faster, with more confidence. 

As a bonus: the benefits of using in-depth data to personalize experiences means increased brand awareness, loyalty, and recognition which ultimately leads to growth and profit. 

Not too shabby if you ask us. 

Brands that learn to close the customer experience gap by embracing agile processes and creating more human, customer-focused experience strategies will win. Understanding what your customers truly want and expect from you today is the first step to improving their experiences tomorrow.

And we can help you do that. 

Inventive's Approach

Our experts conduct thorough user research in various project stages and for different purposes. Whether our task is website redesign, new app development or internal system launch, Inventive does it all. After all, user research is the foundation for sustainable and effective design solutions.

Audience Research

Any digital development project starts with understanding who it's being built for: understand your audience, uncover the solution. Through audience research, our team formulates who your end customers are, what they need, what their expectations are,  and how they engage with your products or services.

Based on these insights, we can create informed user personas, designed to develop customer/client connections.

To understand how users use your digital product to accomplish various tasks, Inventive conducts task analysis and investigates use cases. Knowing the context and environment that user is in when interacting with your product, helps us discover mental models that impact users’ decision making processes and, ultimately, the online actions. This all allows us to predict how technology can, and should address user needs in the most helpful manner.

Common audience research methods we employ include:

  • Scripted and unscripted user interviews
  • Observations
  • Surveys and questionnaires
  • Focus groups
  • Customer reviews

Usability Research

Another critical step in our experience design process is understanding what are pain points of an existing application, or testing design for a new application. In this case, usability research and usability testing can help us discover how users interact with an application and what issues they experience.

Through user testing, we identify flaws and difficulties in usability and iterate as early as possible. We test users performing real tasks when using your application according to scenarios that we set, and observe their actions. We measure completion of tasks, time it takes to perform them, and record their attitudes about information architecture, content and design. Based on this direct user feedback, we make recommendations for improvements based on the evidence.

Depending on the scale and size of the project our researchers choose on-site or remote usability tests. Using wireframes and interactive prototyping we also test usability on various devices.

"Supposing is good, but finding out is better."

User Research Success Stories

Creating great user experiences is all about telling a story and bringing things to life. We’ve helped businesses of all types and sizes do just that by first fully understanding their audience. Here are just a few of our user experience success stories.

Insight from our User Experience Experts

Conducting user research in order to build a detailed narrative around the user helps us to walk in their shoes and understand where they’re coming from. Learn more about our unique approach to user research.

Our arsenal of user research tools

mobile device with various design tool logos and icons float next to it

Meet the Team

Melanie Berezoski - Creative Services Manager

Client Spotlight